The top ten reasonable adjustments recommendations from the ‘well adjusted campaign’
1: Big and easy
Use an easy to read font in 12 – 14 type size, and provide alternatives in font type and size, for print and web.
2: Clear and comfortable
Use clear text presentation.
3: Plain and simple
Use Plain English.
4: Accessible and ‘Alt’ friendly
For websites, use clear navigation, which is alt button friendly.
5: Customer considerate
Provide clear design and contrast/colour choices.
6: Talk to me
Provide a spoken alternative to the written word.
7: Spell it out
Provide an explanation of technical terms, acronyms and abbreviations.
8: Translate to communicate
Provide alternatives and translations for those whose first language is not English.
9: Feedback
Provide a variety of ways for customers or users to give feedback.
10: The four Ps of great communication
Have a company policy, programmes, practices and research panels in place to make sure that all your communication is both inclusive and accessible to all ages and abilities.
